SA Inc now worth US$222bn
SA brand value increases more than the US's
The value of "Brand SA" has risen 13% in 2017, but that hasn’t stopped it sliding two places down a ranking of nation brand values. Brand Finance, a UK-based global brand valuation and strategy consultancy, pegs SA’s current brand value at US$222bn, up from $196bn in 2016. That puts it in 43rd place, down from 41st.Given SA’s credit downgrade, slow economic growth and unbecoming political headlines, it’s perhaps not surprising that its 13% year-on-year growth is on the low side among developing countries. It could be worse. The US’s value has grown only 2% — caused partly by slowing GDP but also by negative perceptions of President Donald Trump’s administration.
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