Spectacular journey is far from over
VIEW FROM THE TOP: Super Group’s Peter Mountford
After transforming the fortunes of a company on the verge of bankruptcy, Mountford’s foot is still hard on the accelerator pedal as he searches for international acquisitions
Super Group CEO Peter Mountford is off to Monte Carlo in June 2017, but there will be no idyllic French Riviera summer holiday waiting for him. The managerial superstar will represent Southern Africa at the 31st EY world entrepreneur of the year award. Mountford has already bagged the EY Southern Africa world entrepreneur award for 2016 in the master category. If he walks off with the world award he will become the second head of an SA company to have done so, after the late Bill Lynch, who won in 2006. "EY approached me," says Mountford. They had good reason to do so. As Super Group CEO since July 2009, Mountford has taken the company from the verge of bankruptcy and built it into a supply chain, fleet rental and motor dealership powerhouse earning 60% of its operating profit internationally. When Mountford inherited Super Group from its founder and former CEO, Larry Lipschitz, he was lumped with a giant can of worms. Lipschitz had diversified into Chinese truck assembly, hardware ...
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