WHAT IT MEANS: Decision to introduce new name lies with regulator. City domain names are not as popular as expected.Adebate about an additional domain name (to add to the popular .co.za) has pitted sellers of Internet domain names against the industry regulator.Changes to local Internet domain names in SA recently led to the introduction of .joburg, .capetown and .food and .music. Now the call for a new name has extended to .za without its usual prefix. This would make it possible to own www.financialmail.za, in addition to (if one preferred) www.financialmail.co.za.But does it really matter how many domain names SA has? Industry insiders say it does. Another option expands choice, boosts SA’s brand and will also be of particular benefit to small business.During a heated debate at the iWeek conference last week, .za Domain Name Authority (Zadna) CEO Vika Mpisane said a shift to .za wouldn’t happen without its blessing. Zadna manages and regulates the .za namespace and is accountable...

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