WALKING through Sandton City to meet the Financial Mail for an interview, Alphawealth CEO Kerry Fynn is momentarily startled by the price of a 15-inch Macbook Pro in the Apple shop: R48,000.“I think I bought my last one three years ago and then it was eye-wateringly expensive at about R20,000. I can’t believe the price now,” says Fynn.Fynn isn’t a person you’d imagine should be too startled by this. His company, after all, caters to the ultra-rich segment of society — those who typically have about R30m of investable assets as a start. His job is to manage their money. The company is in charge of about R8bn-R9bn in assets.As a lunch venue, Fynn chooses Remo’s Libertà in Sandton’s Nelson Mandela Square, mainly because it’s a “family business”, which is important in his world. Alphawealth’s clients are mostly entrepreneurial families and their businesses. For them, Fynn and his company end up acting as part financial adviser, part psychologist. Of course, there are the usual services:...
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