HomeChoice: From mail-order retailer to fintech innovator
With Africa’s fintech market projected to grow to $65bn by 2028, the company is tapping a particularly sweet spot
The JSE can’t count too many remarkable transformation stories. Very few companies can manage a radical operational or strategic overhaul to emerge as a new-look counter with vastly improved long-term prospects. Mostly, sudden changes in strategic direction are signs of desperation — and often end in tears for shareholders.
But there have been exceptions. Naspers was once a media house that earned the bulk of its keep from printing and publishing — owning some of the biggest newspaper and magazine titles in South Africa. It made a subtle shift into the new media space in the late 1980s with an investment in pay TV, but the big change came with its willingness to invest in cutting-edge technology ventures...
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