Can Remgro ride Heineken SA into SAB’s once-impenetrable Castle?
Heineken’s takeover of Distell has been given the green light, with investors in Johann Rupert’s Remgro in prime position to benefit from this pan-continental drinks empire. And, ironically, this sets the stage for a redux of the 1970s booze battle, in which the Rupert family came off second-best to SA Breweries
23 March 2023 - 05:00
Will the froth fly in the local beer market as an imposing new-look competitor goes toe-to-toe with the long undisputed champion?
This is a distinct possibility, now that the Competition Tribunal has finally greenlighted the sale of Remgro’s controlling stake in diversified liquor group Distell to Dutch brewing giant Heineken. Namibia Breweries, owner of beer brand Windhoek, will form the other leg of an enlarged and more imposing Heineken South Africa. It will be squaring off against liquor heavyweight AB InBev, which houses South African Breweries (SAB)...
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