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Christmas is a time of giving — from the heart and in the form of gifts. And the past festive season brought jubilation for investors in Purple Group, a small-cap stock operating in SA’s financial services industry.

Within three weeks, between December 21 and January 14, Purple’s share price rocketed 59%, from R2.17 to R3.45. It meant that within a month, the company’s value soared from barely R2.5bn to R4.1bn...

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