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Eldrid Jordaan may be only 42, but his life is steeped in struggle politics. "I come from a family who were civil rights activists in the Cape. My father, Paul, was a secretary-general for a teachers’ union in the 1980s, so as a five-year-old, Friday night was considered debate night at my house. It’s how I grew up," he tells the FM.

This upbringing, linked to the ANC in the Western Cape, opened doors. At one point, Jordaan was a special adviser to former public enterprises minister Lynne Brown, and today he bills himself as a "digital communications adviseor" to several African governments..

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