You can imagine the horror that must have rippled down Burberry executives’ spines in 2002 when EastEnders actress Danniella Westbrook was photographed in head-to-toe Burberry on an outing with her similarly clad daughter Jody, pushing an equally over-the-top pushchair.

After years as something of a fusty but still classic brand, Burberry had suddenly become cool. So cool, in fact, that everyone wanted a piece of it — including B-grade actors, in-yer-face football hooligans and swathes of the great British public personified by Little Britain character Vicky Pollard: the loutish chavs...

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