Printed on the headrest of a front-row FlySafair flight, in early November last year, were the words: "Seat reserved for William Webb Ellis." Just days before, the Springboks had won rugby’s greatest prize — the Webb Ellis Cup — and this was the airline’s way of rubbing in the fact that, as official carrier, it had backed the Boks all along.

Gloating, maybe — but it was also a clear indication that FlySafair associated itself with Springbok coach Rassie Erasmus and captain Siya Kolisi’s strategy of getting the basics right and surprising the opposition in the process.

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