CHRIS ROPER: Trust vs the TikTokers
The 2025 Reuters Digital News Report reveals the increasing prominence of personality-led news creators and explores what that means for the future of journalism
19 June 2025 - 05:00
The 2025 Reuters Digital News Report (DNR) launched globally on June 17. This is the 14th edition of this report, which is based on an online survey of almost 100,000 people in 48 markets. I write about it every year for the FM, as it provides a useful barometer in terms of the media environment.
By learning about what is happening in other markets, South African media can get an early start on trends about to play out here. Equally, it’s interesting to look at where South Africa bucks certain trends, or in some cases is in the top percentile. ..
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