Reality TV meets online shopping at Takealot
As South Africa gears up for Black Friday, Takealot has been bulking up its business to meet demand. CEO Frederik Zietsman tells the FM about the online retailer’s preparation and expectations
Takealot, South Africa’s largest online retailer, is tapping into “shoppertainment” to attract consumers to its platform on Black Friday, the largest annual shopping event and itslast one before Amazon hits the local retail scene next year.
“There’s excitement around it, it’s fresh and innovative,” Takealot CEO Frederik Zietsman tells the FM of the format, which the retailer is using for its second year...
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