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As South Africa approaches the 2024 general election, expectations of a shift in the political landscape are high. But does the research match the rhetoric?

A study by professors Collette Schulz-Herzenberg and Robert Britt Mattes — from Stellenbosch University and the University of Cape Town — suggests not. In delving into the psyche of the South African voter, it suggests a complex set of calculations drives decisions at the ballot box. ..

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