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On April 1, footage emerged on social media of possible war crimes in the small Ukrainian town of Bucha: civilians apparently killed as Russian forces retreated. A day later, AFP reporters arrived at the scene, and saw about 20 bodies in civilian clothing on Yablonska Street — killed, apparently, while going about their daily business. The hands of one victim had been tied.

In all, Ukrainian authorities claim hundreds of people were killed in the “Bucha massacre”. Yet, as news of the killings spread, Facebook and Instagram parent company Meta briefly blocked the hashtags #bucha and #buchamassacre — the result of a content algorithm detecting references to violent imagery...

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