What SAA can learn from Gidon Novick’s Lift airline
Airline industry veteran Gidon Novick believes low-cost airline Lift can teach SAA a thing or two once its sale to the Takatso Consortium is finalised
16 December 2021 - 05:00
Gidon Novick is no stranger to the airline industry. He’s a former joint CEO of Comair, and founder of low-cost airline kulula. More recently he, former Uber executive Jonathan Ayache and airline leasing and maintenance company Global Aviation launched Lift. The only new airline in the world to have taken to the skies in 2020, it’s celebrating its first birthday this month.
"We’ve been through four waves of a pandemic, aggressive price competition, rampant oil prices — survival and thriving through all that is a good sign," Novick tells the FM...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.