Liftoff: How to launch an airline in a pandemic
How to start a low-cost airline in 90 days — during a pandemic, and in a national lockdown
25 March 2021 - 05:00
In the depths of the Covid pandemic last year, Jonathan Ayache decided he wanted to do something different, he just hadn’t decided what. So after seven years at Uber — as part of the team that launched the ride-sharing business in SA, and later as head of operations for Sub-Saharan Africa — he left his job, intending to reflect on his next move.
Instead, he found himself as CEO of new local airline Lift...
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