The latest data confirms that pandemic-related lockdowns, which forced nonessential retailers to shut stores across the globe, spurred a substantial acceleration in the rate of e-commerce adoption in many countries last year — SA included.

According to data and analytics group Nielsen, only 9% of global consumers were regularly shopping online before the onset of Covid-19 in March. By the third quarter, the number had jumped to 44%...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now