In the last week of 2012, there was one SA story that made headlines all across the world. The New York Times, CBS, the BBC, the LA Times, Agence France-Presse, South China Morning Post, Der Spiegel, The Telegraph, Voice of America — the list goes on and on. The story? The UK Daily Mail’s headline probably captures it best: "Owning a Dog ‘Is Not African’, Declares Jacob Zuma: Racism Row after SA President says Black People with Pets are just Copying White Culture".

As with all stories that play upon certain stereotypes, the individual headlines often tell you as much about the publication’s ideological stance and presumed readership as they do about the story. One wouldn’t want to get too Close Textual Analysis 101 about it, but it’s fairly striking...

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