It can only be a matter of time before the EFF’s press releases start having headings like "CIC and President Julius Malema’s Response to President Cyril Ramaphosa’s State of the Nation Address: What Happened Next Will Shock You!" Or, "You Won’t Believe the EFF’s Submission to the Davis Tax Committee!" Or, my favourite: "CIC Julius Malema’s Statement of Apology to President Ramaphosa and his Family. What Happened Next Will Drive you to Tears!"

The EFF has become the clickbait party, eschewing rational political interventions for the easier path to engagement, the ridiculous headline designed to get you to click for more. And this week the party has chosen to express its love of clickbait by turning to Clicks-baiting...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now