SA real estate sector: time for reinvention?
To remain relevant in a tech-driven, post-coronavirus environment, real estate agents may have to reinvent their business model
The government’s five-week shutdown of nonessential businesses has not only brought an abrupt halt to property sales transfers, with the closure of the deeds office, but it’s also likely to prompt estate agents to rethink their traditional working models.
Will virtual property viewings become the norm if social distancing is enforced beyond the Covid-19 lockdown? Is digitisation the answer to increased productivity and profits for the SA real estate sector? And could SA’s 45,000-odd estate agents become obsolete if a full tech-led offering replaces "warm bodies" in the sales process?..