Last Thursday, in the dark of night, consumers gathered outside the doors of some of SA’s largest retailers. Hours later, countdowns filled the early-morning air as stores prepared to open their doors. And then — pandemonium: hundreds of customers scuffling and elbowing their way forward in an attempt to lay their hands on the hottest deals of the year. And with that, Black Friday arrived in SA.

Black Friday has grown into a popular annual retail event. But with the price reductions required to keep consumers happy, how do retailers keep profit margins intact?..

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now