Mapping success for Joburg start-ups
Startup Guide Johannesburg lays out the city’s entrepreneurial architecture. By empowering young entrepreneurs with information, it hopes to build the city’s start-up economy
As SA struggles along with unemployment figures sitting at almost 30%, small businesses and start-ups have the potential to boost the economy through job creation. But only a fraction succeed. So, while SA’s entrepreneurial activity is at its highest level since 2013 by Global Entrepreneurship Monitor estimates, only about 15% of the country’s start-ups will make it, according to the 2018 Global Entrepreneurship Index.
In this context, Startup Guide Johannesburg is looking to connect young entrepreneurs from various industries, providing them with expert knowledge to ensure they find their feet in the Joburg start-up ecosystem.