rally to read
The curse of cutbacks on rural schools
Times may be tough for business but they are a damn sight tougher for children in SA’s rural areas, where illiteracy is rife and education is often a privilege rather than a right
22 August 2019 - 05:00
It’s tempting, when business conditions are tough, to cut back on the things you consider luxuries. How many CEOs have pared their company’s marketing budget (but not their personal expense accounts), as if marketing is an unnecessary cost, rather than a generator of revenue.
Corporate social investment falls into the same category. Lop off a programme or two, and maybe you can reinstate them a couple of years down the line when business is looking better.
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