Toyota SA is considering the unthinkable: life without the iconic Corolla
Corolla, once the jewel in Toyota SA’s crown, is becoming marginalised
After 43 years of local Corolla manufacture, during which more than 1-million vehicles have been built, Toyota SA is considering the previously unthinkable: life without its traditional icon. With local and export demand in decline, CEO Andrew Kirby says it is "quite feasible" that the vehicle will no longer be produced in SA after the current model’s planned lifecycle ends in 2021. It would be imported instead. Kirby says: "We want to find a replacement model — something that young people will want to buy in the future." The Corolla is arguably the global motor industry’s greatest success story. Since its launch in 1966, more than 45-million units have been sold, making it the most popular car nameplate in history. It also ruled the local roost for long periods after its SA launch in 1975. In recent years, however, the midrange sedan market in which it competes has lost share to entry-level cars and sports utility vehicles (SUVs). "The segment has continuously declined and there is...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.