MBAs are waiting for the promised light at the end of the tunnel. How quickly that light can be found is what occupies academics and researchers at business schools. Are we looking for a magic bullet? Or are we looking for a panacea that does not yet exist but needs to be created? As we become accustomed to gene mutation, artificial intelligence, robotic intelligence, cognitive adaptive technologies and the digital university, we need to reflect on the relevance of business schools and business education. Schools are scrambling to reinvent themselves in what has become known as the fourth industrial revolution. We live in unprecedented times and our lives are being fundamentally altered. The first revolution used water and steam to advance production; the second harnessed electric power to greatly increase it; the third used information technology to automate production; and now the fourth is extending the third by merging technologies that breach recognised biological, digital and ...

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