CORPORATE REPORT
A cellers’ market for Hyundai
The Korean car maker is powering ahead in new technologies, and setting its sights on leadership in electric vehicles
Hyundai is helping set the international pace in sustainable motoring. Having made huge strides in hydrogen fuel-cell technology, the Korean car maker is now also setting its sights on leadership in electric vehicles. Hyundai has become a major player in the SA new-vehicle market, overturning the convention that sales are dominated by local manufacturers. But its success here has been based on the traditional petrol-and diesel-powered internal combustion engine. Globally, it’s a different story. In 2005, Hyundai opened its Eco-Technology Research Institute in Seoul. Its primary goals are to reduce exhaust emissions, create core technology for mass production of fuel-cell and hybrid vehicles, and reduce the use of air and water in vehicle manufacturing. Alongside this, Hyundai’s Blue Drive Initiative is an umbrella programme to reduce the environmental impact of vehicle manufacture through the production of vehicles with green technologies. This has led to consistent advances in fuel...
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