Many moons ago, people were not capturing images for the “gram” (Instagram). Instead, they kept a handy camera around with rolls of film to snap that special moment — and it was not just a moment, but a “Kodak moment”. It was with great excitement that families would pile into the car and set off to the mall in search of the Kodak store. The children in the back would surreptitiously poke at the film hoping to see something interesting. It would catch the eye of a parent in the front, who would caution against getting fingerprints on the roll.At the Kodak store, the film would be handed over and, in about three days or so, the family would have pictures (some of them a real waste) to print for the album or frame.

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