MTN’s newest deals are hardly revolutionary, says Tariffic
MOBILE network MTN’s two new package deals have been measured and found wanting by a company that helps people reduce their cellphone bills. After assessing MTN’s new deals packages — MTN Sky and My MTNChoice + Talk — Tariffic said the operator’s efforts fell short of beating what is already on offer. MTN’s new offerings follow hot on the heels of those by other players in the market. Cell C recently launched Pinnacle and a cash-back campaign. Vodacom’s Plus packages and Telkom’s FreeMe are also relatively new arrivals. "It is clear that while Telkom is pushing the envelope and innovating when it comes to their packages (to respond to the changing consumer behaviour‚ which is tending more towards high data and low call usage) and Cell C is offering a substantial amount of cash back for signing up with its new Pinnacle contracts‚ MTN is simply tinkering with its existing packages to have something ‘new’ to market as part of their summer campaigns‚" Tariffic said. "MTN’s packages are ...
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