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Most people are scratching their heads about the metaverse as they look to understand the ‘next dimension’ of connectivity and communication. Picture: UNSPLASH/JULIEN TROMEUR
Most people are scratching their heads about the metaverse as they look to understand the ‘next dimension’ of connectivity and communication. Picture: UNSPLASH/JULIEN TROMEUR

So, what exactly is the metaverse? It’s a question most people are scratching their heads about as they try to understand the “next dimension” of connectivity and communication. Is it science fiction or is it real? Is it a combination of both?

In its essence, the metaverse is an iteration of the internet, augmented by virtual reality, where we can immerse ourselves in an online world like never before. It’s a virtual space, characterised by playfulness and community value creation, that has its origins in gaming.

The concept of bringing experiences to consumers through virtual reality isn’t new, but the promise of what a converged world — where physical and digital realities meet — is exciting and creates a myriad advertising possibilities.

Join the Future of Media webinar on July 21 to explore the challenges and opportunities this “new frontier” presents for advertisers.

EVENT DETAILS

Date: July 21 2022

Time: 10am — 11am

Location: Online

Click here to register for this virtual event.

 

This Future of Media webinar would not be possible with these valued sponsors: TymeBank, The MediaShop, TBWA\SA, The FM Redzone, Arena Holdings and Arena Events.

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