WATCH LIVE | Strategic turnaround of SAA: What can we expect?
Join the next Business Day Dialogues LIVE, in partnership with the Unisa Graduate School of Business Leadership, on September 15 at 6pm
10 September 2021 - 15:00
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On September 23 2021, SAA will once again take to the skies within what is now a fundamentally changed domestic market. After more than a year of uncertainty, Thomas Kgokolo was appointed the interim CEO of SAA in Aprilto oversee the national air carrier’s transition from business rescue to market re-entry.
The imminent conclusion of a share purchase agreement between the department of public enterprises and black-owned equity partner, the Takatso Consortium, will see it take a 51% private sector stake in the airline, along with government’s 49% interest.
SAA’s board chairman John Lamola has said the airline is restarting with a “formidable business case”, which has sought to identify and address key financial and operational challenges. Among the questions in prospect are:
What can we expect from the strategic turnaround of SAA and what have the contributing factors been to its strategy?
How are the significant challenges — from financial, to human resources and marketing — being addressed, and can these solutions sustain the new-look airline into the future?
What has framed the strategic decision in the selection of its new routes and what factors will determine future expansion?
Join broadcast journalist Joanne Joseph at the next Business Day Dialogues LIVE, in partnership with the Unisa School of Business Leadership (SBL), as we examine the new SAA turnaround strategy with panelists:
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
WATCH LIVE | Strategic turnaround of SAA: What can we expect?
Join the next Business Day Dialogues LIVE, in partnership with the Unisa Graduate School of Business Leadership, on September 15 at 6pm
On September 23 2021, SAA will once again take to the skies within what is now a fundamentally changed domestic market. After more than a year of uncertainty, Thomas Kgokolo was appointed the interim CEO of SAA in Aprilto oversee the national air carrier’s transition from business rescue to market re-entry.
The imminent conclusion of a share purchase agreement between the department of public enterprises and black-owned equity partner, the Takatso Consortium, will see it take a 51% private sector stake in the airline, along with government’s 49% interest.
SAA’s board chairman John Lamola has said the airline is restarting with a “formidable business case”, which has sought to identify and address key financial and operational challenges. Among the questions in prospect are:
Join broadcast journalist Joanne Joseph at the next Business Day Dialogues LIVE, in partnership with the Unisa School of Business Leadership (SBL), as we examine the new SAA turnaround strategy with panelists:
Event details:
Date: September 15 2021
Time: 6pm
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