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Build a website and get your customers to buy online, they said. Build it and they will come. Well, if only it was that straightforward. Having an e-commerce-enabled website is a good start, but the question for many SMEs remains: “what do we do next?”

Businesses that previously relied on customers visiting their brick-and-mortar offices or shops have been propelled into the digital era faster than they might have expected because of Covid-19 and lockdown...

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