HERMAN BEZUIDENHOUT: Offshore ready: Building the bridge from local to global
So your business is thriving. You’ve carved out a solid presence in South Africa, you’ve built strong client relationships, and your products or services have proven themselves. Now you’re considering the next step — expanding beyond the borders. The idea of tapping into global markets is both exciting and daunting. But before you dive in, let’s talk about what it really takes to set up properly for offshore expansion — whether that means importing or exporting.
Let’s be clear: this isn’t about start-ups or “garage businesses”. This column is for established businesses with a solid local foundation who are ready to go global. Starting from scratch is a different conversation (one I’ll cover in a future column)...
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