AI will not transform your business. Not because it lacks potential, but because it is often paraded through boardrooms and keynote stages like royal regalia, dazzling audiences with futuristic promise. But when the curtain is pulled back, the reality is often underwhelming. Projects stall. Strategies are vague. The data is dodgy. The emperor is being dressed by hype.

That says more about how organisations approach AI than about the capabilities of the technology itself. AI is no longer the stuff of science fiction or the exclusive preserve of tech giants...

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