Black Friday has long been regarded as the key online retail event of the year, but new data reveals a more nuanced truth. While the shopping bonanza remains dominant, its significance is evolving in unexpected ways.
The inaugural Black Friday Index, a study conducted by World Wide Worx in collaboration with Ecentric Payment Systems, delivers insights that challenge the traditional narrative. It is based on retail transaction data processed through the Ecentric payment gateway, which handles 20% of South Africa’s card transactions and serves as a payments partner to 65% of JSE-listed retailers...
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