An unintended consequence of the streaming revolution can be witnessed in living rooms around the world: as more screen entertainment moves out of cinemas and into homes, consumers are investing more and more in, well, big screens.
The so-called OTT (over-the-top) market, or content delivered “over the top” of internet access and bypassing traditional distribution, received a huge boost during the Covid pandemic, and the momentum has not slowed. Netflix has 277-million paying subscribers worldwide, while YouTube has more than 2.7-billion monthly active users...
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