South African e-tailers are facing stiff competition from international companies — though Bash, the e-commerce platform of JSE-listed retailer TFG, appears to be gaining traction with its “local is lekker” stance.

Tech-savvy local Gen Z shoppers have become adept at hunting for deals from Shein and Temu. These Chinese-backed marketplaces attract price-conscious shoppers with trendy products at rock-bottom prices...

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