On the show floor of the Cisco Live 2024 expo in Las Vegas this week the most popular attraction was not a computer or a robot, but a car. To be more specific, it was a combination of cars, all carrying the brand of McLaren, one of the pacesetters in this year's Formula One motor racing championship.

An authentic McLaren F1 car graced the Cisco Showcase pavilion. Emblazoned with the logos of half-a-dozen technology brands that work with the F1 team, from Dell and Google to VMware and Cisco itself, the car was an ambassador for the power of data in motor racing...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.