WENDY KNOWLER: Sales scriptwriters who lose the plot
Those cold calls trying to sell you something are often confusing and incomplete
02 June 2024 - 07:45
I never cease to be amazed by what some companies and their third-party telesales agents deem to be ticking the “treating customers fairly” box when it comes to sales scripts.
It truly beggars belief. The scripts are highly prejudicial to the undereducated, those who have little financial or technological knowledge, the aged and the millions for whom English is a second or third language. They are often open to misinterpretation; the important bits glossed over with a few rushed, easy-to-miss words...
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