ARTHUR GOLDSTUCK: AI hiring needs humans at the helm
Can we leave the hiring process to AI?
A few years ago, as the world was emerging from the pandemic, a British cosmetics company that had sent its staff on unpaid leave asked employees to reapply for their jobs via video interviews.
The employer used an American artificial intelligence-based screening tool, HireVue, to decide who should be rehired. A makeup artist, Anthea Mairoudhiou, scored full marks for performance but was rejected by the AI based on her body language, and lost her job. The employer’s parent company, Estée Lauder, eventually settled her lawsuit out of court, and HireVue was forced to remove a facial analysis function from assessments. The only surprise was that anyone was surprised...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.