With traditional advertising, we know where we stand.

We know it’s a paid-for plug. The company is spending big bucks in the hope that we will feel inclined to buy what it is punting. And if we feel its claims can’t possibly be true, or are misleading, we can complain to the Advertising Regulatory Board (ARB), where experts will apply their minds to the issue before either upholding our complaint — and ordering the company to pull the ad in question — or dismissing it...

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