It’s illegal for companies to make an offer to their existing clients — one they call a “value add” but which comes at an extra cost, of course — and then regard their lack of response as a yes.

The Consumer Protection Act term for that is “negative option marketing” and the reasoning is that a lot of people miss e-mails and SMSs, so it’s unfair to consider a lack of response as consent. But still, it happens...

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