Google is not always your friend. Search for a brand of trainers in your city, for example, and among the top search results you will most likely find a site that looks legitimate, but if you pay close attention to the web address (URL), you’ll spot the work of a scammer, often in the form of a missing letter.

If you lock yourself out of your house and google locksmiths in your area, you will most certainly get a quick response from someone whose intention is to charge you several times the going rate for their service...

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