WENDY KNOWLER: The marketing story that turned out to be a barefaced lie
Shoes purported to be proudly South African and the adjoining marketing campaign have turned out to be fake
In his post on consumer complaints website HelloPeter, “Stephan P” calls it “one of the very best and most believable scams I've ever seen”. He’s referring to “Barestep”, which marketed its shoes in Facebook and Instagram adverts as being South African-designed to “promote natural movement and improve sensory feedback”. ..
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