ARTHUR GOLDSTUCK: SA brands don’t click so much with Facebook, Instagram
Survey finds sharp drop in companies using Meta platforms and YouTube, but TikTok gains in popularity
Social media typically has two very distinct groups of stakeholders: the brands that use it to reach consumers, and the consumers themselves.
Usually, it takes a seismic event to get consumers to change their social habits. Think wars, government bans on the use of a platform, or a change in pricing. Charge a fee for normal Twitter use, for example, and it will die overnight...