ARTHUR GOLDSTUCK: SA brands don’t click so much with Facebook, Instagram
Survey finds sharp drop in companies using Meta platforms and YouTube, but TikTok gains in popularity
03 July 2022 - 07:52
Social media typically has two very distinct groups of stakeholders: the brands that use it to reach consumers, and the consumers themselves.
Usually, it takes a seismic event to get consumers to change their social habits. Think wars, government bans on the use of a platform, or a change in pricing. Charge a fee for normal Twitter use, for example, and it will die overnight...
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