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In the same way smartphones killed off low-end digital cameras for the casual snapper, fitness bands and smartwatches are killing off the cheap watch, but with a difference.

Cameras may be the key selling point of handsets, but they revolve around a range of functionality, with social media, instant messaging and product or information searches rivalling photography for the most-common use. In the digital wristband market, there is one overriding function, and it is not telling the time...

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