ARTHUR GOLDSTUCK: Digital sales herald experience economy
Pandemic prompts big shifts in consumer spending
What do a catamaran cruise company in Cape Town and a ski resort in Lesotho's Maluti mountains have in common? No, it's not a riddle - except to those who believe consumer behaviour is set in stone.
The catamaran outfit and the ski resort unintentionally confirmed a new trend in consumer spending when, separately, they turned to a daily deals site in an effort to boost businesses that had been flattened by the pandemic. Mirage Catamaran, based at the V&A Waterfront, offered a Father's Day breakfast cruise at a 25% discount on OneDayOnly (ODO). On the same site, Afriski offered accommodation in seven chalets at more than 40% off...
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