Spin Master, the company behind the Etch A Sketch and Paw Patrol brands, has agreed to acquire Rubik's Brand for about $50m (R821m), tying together two of the world's most iconic toy brands.

The merger comes at a boom time for classic toymakers as parents turn to familiar products to entertain children stuck in lockdown...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.