SIGNPOST
ARTHUR GOLDSTUCK: Beyond e-commerce — conversation becomes clickable
Messaging is pretty passé for South Africans, but the rest of the world is finally catching on to conversational commerce
01 November 2020 - 05:00
E-commerce came into its own in the era of lockdowns and social-distancing, speeding the uptake of online retail in both the US and SA by two years. However, those who have suddenly woken up to its significance, and think web-based purchases are the next big thing, are already behind the curve.
It is time to prepare for conversational commerce. A term first coined five years ago by Chris Messina, best-known as inventor of the hashtag on Twitter, it refers to the intersection between business and messaging — or chat apps...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.