ARTHUR GOLDSTUCK: The bright future at the ‘bottom of the pyramid’
People underestimate the disposable income in lower-income segments
24 November 2019 - 00:00
Four months ago, SA's leader in connecting homes to fibre, Vumatel, startled the market by announcing it would roll out high-speed broadband in the low-income Cape Town suburb of Mitchells Plain.
It declared an intention of passing 42,000 homes, with a business plan targeting 30% uptake of fibre by these homes within a year.
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