Big data is one of the most puzzling buzz phrases of the 21st-century computing revolution.

Not only is every organisation supposed to have it in abundance, but they are also expected to leverage it for numerous applications, ranging from basic personalisation of products to advanced artificial intelligence.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now